Carex Condoms is a brand by the world’s largest condom maker, Karex. Carex Condoms are exported worldwide with the purpose of providing ultimate pleasure and protection for your sex life. Carex Condoms offer a wide range of condoms and personal lubricants to meet everyone’s needs to have a healthy and fun sex life.
They requiered packaging for a new range of condoms called ROYALE Series. The brief was to provide a new packaging solution to adhere to the changing times of visual appeal. Unlike most of the condom brands in the market today, they were looking for a design solution which did not objectify women and have any sort of inappropriate visuals present. Their breif was to create a completly new identity to their new line of condoms. To create a pakaging that was visually attractive and something that stands out. Its an Ongoing series, Two concepts have been developed and deployed and more will be added to this range in the future. The current variants are GOLD and STUDS.
Rajalakshmi 